Bud Light Is Offering a Big Rebate for Fourth of July Weekend—Making Its Product Practically Free
Amid declining sales, the company is giving a rebate of up to $15 for beer purchased through July 8th.
Bud Light's sales have fallen over the last three months, after a controversy surrounding an influencer partnership sparked widespread boycotts. The brand has lost its title as America's number one selling beer. Modelo was the number one selling beer in May.
Anheuser-Busch, the parent company of Bud Light, is now offering rebates of $15 or more for the Fourth of Jul holiday weekend to increase sales. The rebate is valid on purchases of 15-packs of Budweiser Select or Budweiser Select55, Bud Light and Budweiser Select.
In certain locations, where a 15 pack is priced less than $15, beer can be essentially free.
Related: Bud Light launches 'biggest summer campaign ever' amid backlash and a decline in sales
The company's rebate page says, "Make it easy for you to enjoy your Fourth of Independence weekend."
Anheuser-Busch offered the same rebate over Memorial Day Weekend. This time, however, it is part of an even larger summer campaign, which the company called "the largest ever" for Bud Light, to entice customers back after months of declining sales.
The campaign also includes a concert tour called "Bud Light Backyard Tour", digital ads featuring NFL stars Travis Kelce and George Kittle and Dak Prescott, as well as weekly cash giveaways of $10,000.
San Francisco launches $6 million ad campaign to lure tourists amid retail exodus and drug crisis