From 'Barbie' to Formula 1, Tag Heuer Is Making Its Mark on the Luxury Watch Market
Tag Heuer is having a moment, with marketing successes and new product launches.

As part of its rapid expansion in the U.S.,, opened on Fifth Avenue in Manhattan on Wednesday. Arnault, son of LVMH Chairman and CEO Bernard Arnault and LVMH CEO Bernard Arnault aged 28, said: "This is a major shift that has occurred in the past five years. This will continue to happen in the next five-to-ten years." Since Frederic Arnault became CEO of Tag Heuer in 2020, these customers have grown rapidly. Since the pandemic. Arnault stated that "the demand is much stronger than we projected." This is also what causes the waiting list. We cannot increase production that quickly. We can double our production in 18 months, but that is not what we are going to do. We want to make sure that the watches' value is maintained on a long-term basis.
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Become the global leader in all luxury categories, from watches and jewelry to wine and spirits. LVMH, along with Tag Heuer and Hublot, owns Fred, Zenith, and Hublot watch brands, and has increased sales of Louis Vuitton, and Bulgari watches. Arnault stated that a recent price correction for pre-owned collectibles watches was good for the market. Arnault stated that "after Covid there was a strong acceleration in growth, especially for watches." "We experienced a surge in the second-hand market, which was also due to speculation. Many resale price increases were a result of this. This has now normalized in the last six to eight month in the secondhand markets. "I think it is healthier, and we'll continue to see solid growth in sales directly from the store."
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With actor Ryan Gosling. Arnault stated, "We ensured that the correct watches were present in the film." "Ryan is going to be wearing some iconic timepieces that are perfect for this universe." Our customers have already nicknamed our Carrera 36mm pink watch the "Barbie Watch".