Google builds on Tech's latest craze with its own AI products

a transformer, into its own chatbot, Meena. Google was surprised by the success of ChatGPT and declared a "code red" to find ways to incorporate the technology into its own chatbot, Meena.

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Jul 1, 2023 • 4 min read

NYT News Service

Sundar Pichai is Google's CEO and he speaks at Google I/O in Mountain View, Calif. on May 10, 2023. Google's annual conference saw the launch of new phones and a number of artificial intelligence-based products. (Jason Henry/The New York Times).

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ChatGPT

The AI chatbot was a significant threat to Google in the last few years. Tech insiders believed that it would one day be a major threat to Google.

Google

The internet search engine of looks old and stodgy. Google executives promised a quick response to protect their $162 billion brand and that artificial intelligence will be integrated into all of its products from search to email. The company showed off some of its latest developments at the annual conference held in Mountain View, California on Wednesday. Google announced that its search engine would begin to incorporate responses generated by AI on the top of results pages for queries and allow users ask follow-ups questions. This was a significant step towards Google's embrace AI, which experts believe will transform the tech industry. Google had pioneered the technology, but was reluctant to use it too much because AI has risks like spreading false info. Google and the rest of Silicon Valley were surprised by ChatGPT's success. Google declared "code red" in December to look for ways to integrate the technology behind ChatGPT (called generative AI) into its products. Google announced at its Wednesday conference that its latest AI technology has been embedded into 25 products. This includes the Gmail feature for writing emails and search updates. Sundar Pichai said that Google is at a pivotal point in its journey to become an AI-first organization. With generative AI we're taking the second step. We are reimagining our products with a bold, responsible approach. The company has also redoubled its hardware ambitions by releasing two new phones and a tablet. The Pixel Fold was Google's very first folding smartphone. The Pixel 7A is a $500 phone for the budget-conscious. The Pixel Tablet is both portable and dockable on a speaker so that it can be used as a smart display.

Google is racing OpenAI, Microsoft's partner. In February,

Microsoft

Microsoft has demonstrated that the latest version of Bing's search engine incorporates a bot using technology developed by OpenAI.

Google still takes a more measured stance than its main rivals. Google's search engine does not have a chatbot that can make up false information. Google will instead use AI to give some answers that will be confirmed by authoritative websites. It will also continue to include ads as part of the responses. Liz Reid, vice president of Google Search, stated in an interview conducted before the conference, that users expect the company to provide high-quality content and that it does not want to undermine this trust. Reid stated that the technology was still in its early stages. It's incredible in some ways, but it also has many challenges.

Search Labs

A new initiative that allows both users and the company test experimental features. The New York Times reported previously that Google would allow up to 30,000,000 people in the United States to use the updates before the end of this year.

Google launched Bard in March, a chatbot that was designed to compete with ChatGPT. Google announced Wednesday that it would be bringing the tool to more than 180 nations and territories, in English. It will also be available in Japanese and Korean. Pichai discussed Google's efforts to develop more powerful AI technology. He revealed the latest version, Pathways Language Model 2 (or PaLM 2) and announced that work has begun on a larger model called Gemini. AI models are huge systems used to develop AI. Only a few companies have the resources necessary to create them. Google's search business is vital to its future. However, it could earn billions by allowing companies to use Google's cloud computing services to create their own AI services. Google says it has made Bard more creative and intelligent by using PaLM 2 to run it. Bard can create emails, shopping lists, and poetry. Google said it made Bard, which can generate emails, shopping lists and poems, more intelligent and creative by running it on PaLM 2.

The company has begun integrating generative AI in its

Workspace

Applications such as Gmail, Docs, and Sheets. Users can use short text descriptions to create images to accompany a draft document or slide deck. They will also be able change the style of writing to make it more professional.

Google has been criticized by tech industry insiders for not improving its search quickly enough since ChatGPT's introduction. Reid said that the large number of company users is "the chorus to which we should pay the most attention." She said that there is a huge opportunity to meet people's needs for information in the world. "There will always be many people trying it out, and I find that great," she added. It will help us, and everyone else, evolve. Investors are closely following Google's AI development, and are concerned about OpenAI and Microsoft's competitive threat. Mark Mahaney, analyst at Evercore ISI said in an exclusive interview that the presentation this year did not "end concerns, but partially address them." He said that "they needed to remind people they've done a lot innovation in AI for quite a while," and they did that.

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