The Changing Landscape of Luxury in Sports #

The sports industry is embracing luxury and exclusivity to attract high-end fans, with the aim of increasing profits and fostering loyalty. One example of this trend is Map & Flag, an upscale hospitality offering during the Masters Tournament. Priced at $17,000 per person for the week, Map & Flag is situated across from Augusta National Golf Club and promises a unique Masters experience. Sports teams are increasingly investing in elevated experiences for their affluent fans, which can generate significant revenue. This shift in the live sports experience signifies a departure from traditional bleacher hotdog-eating fans to a more exclusive and refined atmosphere.