Amazon's cashier-less technology was supposed to revolutionize grocery shopping. It's been a flop
Amazon is removing its ‘Just Walk Out’ technology from its US Amazon Fresh grocery stores. The technology allowed customers to pay for their groceries without waiting in line for a cashier or using a self-checkout machine. Instead, Amazon is replacing it with Dash Cart, a ‘smart shopping cart’ that allows shoppers to scan groceries, link to online shopping lists, and check out their groceries. The checkout technology may be more seamless in smaller stores like Amazon Go convenience stores. Amazon is also installing self-checkout kiosks and assisted checkout options at Fresh locations. Retailers are rethinking the reliance on self-checkout due to higher merchandise losses. Amazon Fresh has faced challenges in getting shoppers to buy groceries and has paused store expansions. Amazon CEO Andy Jassy said they are experimenting to find a format that resonates with customers.
Amazon is discontinuing its ‘Just Walk Out’ technology at US Amazon Fresh grocery stores. The technology, which allowed customers to skip cashier lines, will be replaced with Dash Cart, a smart shopping cart. Dash Cart enables shoppers to scan groceries, access online shopping lists, and complete the checkout process. The cashier-less technology may still be utilized in smaller Amazon Go convenience stores. Additionally, Amazon is implementing self-checkout kiosks and assisted checkout options at Fresh locations. Retailers are reevaluating self-checkout due to increased merchandise losses. Amazon Fresh has faced challenges with customer adoption and has temporarily halted store expansions. Amazon CEO Andy Jassy stated that the company is experimenting with different store formats to find a customer-friendly solution.