Apple is expected to debut the first generative AI iPhone at its September 9 event

Apple has revealed the date of its upcoming major event, where it is expected to launch the iPhone 16. The event, with the tagline ‘It’s Glowtime,’ will take place on September 9 at 10 am PT at the Steve Jobs Theater in Apple Park and will be streamed online. The latest iPhone is anticipated to feature embedded artificial intelligence as a key component. Apple had previously introduced generative AI features for the iPhone at its Worldwide Developers Conference, and the iPhone 16 is expected to be the first device specifically designed with AI in mind. Apple also announced a partnership with OpenAI at the conference. The use of generative AI in iPhones has been increasing, and the new iPhone is predicted to build upon these features, aiming to enhance interaction and personalization. Analysts believe that the integration of AI in the iPhone will be an evolutionary process over the next few years. The launch of the AI-incorporated iPhone could have a significant impact on Apple’s trajectory, especially considering recent declines in iPhone sales in China. The cost of the iPhone 16 and the potential price increase due to AI capabilities remain major questions. Competitors like Samsung have already ventured into generative AI with features like ‘circle to search.’