Big Tobacco may have its biggest new hit since cigarettes

Governments around the world have tried to kill the tobacco industry. Zyn, a brand of flavored oral nicotine pouches, is the latest strategy. Zyn is a tobacco-free product that sends more nicotine into the bloodstream than a cigarette. It is convenient and discreet, and its online advertising portrays it as a healthier alternative to cigarettes. Zyn’s popularity has surged, making it the leading nicotine pouch on the market. Demand for Zyn led to shortages, prompting a $600 million investment in a new manufacturing facility. Nicotine pouches like Zyn are considered safer than smoking or chewing tobacco, but their long-term health effects are still unknown. #