Cannabis industry targets luxury consumers with Fifth Avenue marijuana dispensary, Hamptons presence
Cannabis Consumption Goes High-End on Fifth Avenue #
Luxury retailers are setting their sights on the growing market for cannabis consumption. In New York, a high-end marijuana dispensary has opened on Fifth Avenue, catering to upscale clientele. This trend isn’t limited to dispensaries, as luxury companies are also selling accessories and THC-infused drinks. New York state has seen a significant increase in licensed cannabis sales, reaching over $100 million last year. With crackdowns on illicit shops, there are now 166 licensed dispensaries in the state, including over 50 in New York City. This shift towards luxury cannabis experiences is attracting both existing and new consumers, tapping into the “canna-curious” demographic. The industry is also collaborating with fashion and home decor brands to create appealing products for luxury consumers. THC seltzer company Cann, for instance, is targeting those who have had negative experiences in the past with marijuana.