Influencer Jake Paul launching men's skin care line at Walmart

YouTube influencer and boxer Jake Paul is launching a men’s skincare line called ‘W’. The line aims to take advantage of the growing market for men’s grooming products. ‘W’ will feature products priced under $10 and will be sold at Walmart. An expanded product line will also be available on Amazon later this summer. Paul believes that the men’s skincare market is underserved and sees an opportunity to disrupt the industry. The launch of ‘W’ precedes Paul’s upcoming boxing event against Mike Tyson.