Media giants lean on sports as Hollywood strikes still loom over content slates

Media Giants Lean on Sports in Upfront Presentations #

Media giants relied on sports to attract advertisers during the Upfronts week, following last year’s Hollywood strike and cost-cutting measures. While the strike impacted content and star power, live sports still brought in the biggest audiences and advertising dollars. Traditional media companies, facing the decline of traditional TV and increasing fees for airing live sports, had fewer series and movies to highlight. The focus of the presentations was on sports, with some films playing a role. Tech giants like Netflix and Amazon Prime Video showcased upcoming films, series, and sports events. The NFL and the Olympics played a significant role in the Upfront presentations, with streaming platforms emphasizing their sports offerings.