NBA hopes to cash in on rising WNBA popularity with media rights reevaluation after 2028 season

The WNBA’s latest media rights deal includes a reevaluation of the price after the 2028 season to reflect the league’s increasing popularity. The deal is part of a broader $77 billion NBA agreement with media partners. The specific contract for the WNBA is valued at $2.2 billion for 11 seasons, averaging $200 million per year. The NBA worked with a media consulting team to assess the value of WNBA rights, which was recommended at around $125 million per year. The NBA convinced its media partners to allocate an average of $200 million per year for the league. The media partners will reassess the value after the 2028 season, but have agreed to a floor value of $200 million per year. The WNBA will also explore additional revenue opportunities through partnerships with other media companies.