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Super Bowl live updates: Chiefs, 49ers, Usher, and star-studded commercials

·3 mins


58 Takes Center Stage #

The highly anticipated 58 event kicks off soon, featuring a clash between the Kansas City Chiefs and the San Francisco 49ers. While football fans are eager to watch the game, many viewers are also looking forward to the commercials. With a 30-second ad spot costing an average of $7 million, companies are using this prime advertising opportunity to reach millions of consumers. Consumer packaged goods like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominate the ad lineup, with celebrity endorsements from Jason Momoa, Quinta Brunson, Jenna Ortega, and more. This year’s commercials also feature a focus on new electric vehicles.

Exciting Performances and Prop Bets #

Country singer Reba McEntire will kick off 58 with the national anthem, while R&B singer Andra Day and Post Malone will perform “Lift Every Voice And Sing” and “America the Beautiful,” respectively. The duration of the national anthem performance is always a subject of speculation, with previous singers ranging from 1 minute and 34 seconds to 2 minutes and 36 seconds.

Marketing Perspectives on the Commercials #

Marcus Collins, a marketing professor, discusses the commercials for this year’s 58, their financial implications for companies, and other related topics.

The NFL’s Influence on Media Business #

The NFL continues to dominate the media landscape, with the most valuable programming and the priciest ad time. Thanks to media deals worth an estimated $110 billion, the NFL remains the most valuable content for platforms. Nearly 18 million people watched football games during the 2023 regular season, with the Super Bowl accounting for the majority of the 30 most-watched U.S. broadcasts of all time. As the NFL expands into streaming, it is shaping the media and tech landscape.

Sightings and Travel Itineraries #

Swift arrives in Las Vegas for 58 after performing a show in Tokyo. The public had been speculating whether she would make it back to the US on time to support her boyfriend, Travis Kelce, who plays for the Kansas City Chiefs. Swift’s safe arrival in the US comes after a series of back-to-back shows in Tokyo.

Usher Headlines Halftime Show #

Usher is set to perform during the halftime show, and he promises a show unlike any other he has done before. Usher follows in the footsteps of Rihanna, who made headlines with her 2023 halftime performance, where she announced her pregnancy. Usher is expected to have special guests, including Lil Jon and Ludacris.

NBC News’ Coverage at Allegiant Stadium #

NBC News is providing on-the-ground coverage of 58 at Allegiant Stadium, keeping fans updated on concession menu items, fan experiences, and live game reports.

Record-Breaking Bets for 58 #

As 58 takes place in Las Vegas, a record-breaking 67.8 million Americans are expected to place bets totaling an estimated $23.1 billion. However, winners should remember that they will owe taxes on their gambling gains.

How to Watch 58 #

Viewers have several options to watch 58. Cable users and live TV streaming subscribers can tune in to CBS, while Nickelodeon will offer a kid-friendly version with virtual filters and on-field graphics. Streaming services such as Paramount+, CBS Sports HQ,, and the CBS Sports app will also provide coverage of the game.