One of the challenges with technology is that it can expose wrongdoing. In the past, people could enjoy certain privileges without consequences, such as using someone else’s membership card or accessing services through shared accounts. However, companies like Costco and Disney are now cracking down on account sharing. They are implementing technology that can track IP addresses and verify user status to prevent unauthorized access. This move follows the success of Netflix, which experienced a decline in subscribers in 2022 due to increased competition and decided to enforce account sharing policies. While Netflix managed to retain and even gain subscribers, it remains uncertain whether other streaming services like Disney+ can achieve the same level of success. Similarly, Costco relies heavily on membership fees, which enable the company to keep prices low and maintain profitability. Their decision to tighten account access aims to ensure the financial sustainability of the business.
