The ‘first' post-Covid Olympics are exciting sponsors. Fans? Not so much

The River Seine in Paris is set to be the venue for a floating lounge exclusively for holders of the Chase Sapphire Reserve card during the 2024 Summer Olympics. The lounge will offer fine French food, live entertainment, and a picturesque view of Paris. The event aims to promote the exclusivity of the card and expand its lounge concept. Paris 2024 organizers expect to earn $1.3 billion in sponsorship revenue from various companies. Despite this, there is muted enthusiasm from fans, with only 10% of the expected 11.3 million visitors coming from outside France. Flight bookings have also increased by only 10%.