Venu, a $42.99 per month sports streamer, has a tough marketing challenge to find an audience

Venu Sports, the upcoming streaming service jointly owned by Disney, Fox, and Warner Bros. Discovery, announced its launch this fall at a price of $42.99 per month. While Venu aims to target the cord-cutting market by offering a bundle of sports networks, it may face obstacles in appealing to its target audience of younger consumers willing to pay for live sports content. The service does not include CBS and NBC, and competing streaming services like Sling TV already offer a wider variety of content at a comparable price point. However, Venu’s backers are optimistic about its potential success and are prepared to invest heavily in marketing efforts.