New York CNN
Beyonce's, Taylor Swift's and Barbie's 'Barbie' are fueling the summer of girl-power.
These experiences are expensive for millions of people, across generations. They provide a boost to the economy powered by women.
Chelsea Deutsch, 15, said that she loved taking her family to see Taylor Swift and Barbie. 'I wouldn't have had it any differently,' said 15-year-old Chelsea Deutsch.
"Barbie" has grossed over $1 billion at the box office and is still growing. Beyonce was blamed in Stockholm for increasing inflation because her tour was so successful. According to the California Center for Jobs and the Economy, the final six concerts of Taylor Swift’s Eras Tour in Los Angeles will bring $320 millions to the city.
Warner Bros. is the parent company of CNN, Warner Bros. Discovery.
They are a major contributor to the economy and this impact should not be overlooked,' said Kristina Chiapetta, executive strategy director at Landor & Fitch. Kristina C. Chiapetta is executive strategy director of Landor & Fitch. But brands haven’t been speaking to them in their own language for a very long time.
Authenticity and empowerment are two words that are often unspoken.
11 women and girls, ranging in age from 12 to 54, were part of Chelsea's extended families who went to watch Taylor Swift perform at the MetLife Stadium East Rutherford New Jersey. Seven people have watched 'Barbie'
I thought it was great to be part of something that has such a positive message for girls, which is not the norm. So, hopefully, this will spark the turn and we'll see more of it,' said Jennifer Deutsch.
Chiapetta claims that women control or influence more than 80% of the consumer spending. It's a matter of tapping into this.
In the United States there are more women in prime working age than ever before, and they earn -and spend -a paycheck.
The women's participation rate in the labor force has recovered from the pandemic "she-cession" and is back to its pre-pandemic level.
Bureau of Labor Statistics statistics show that the participation rate of women between 25 and 54 years of age in prime working age, i.e., those who are most likely to be employed, reached a record high of 77.8% in June. In July, the rate fell slightly to 77.5%. However, it remained high.
I made it happen
Helen Polise did not let two cancelled flights prevent her from attending the final Taylor Swift concert with her daughter Julie in Los Angeles.
"I was going to go today, come hell or highwater." Polise said, "I made it happen."
Since May, they have been planning to attend Taylor Swift's Eras Tour: a weekend of girl power, complete with dinners, outfits and beads, as well as a first-class last-minute ticket, 'Barbie', and the concert. All of this adds up.
I think that was the reason why I was willing to do whatever it took,' said Polise. Polise said, "I was prepared to do anything it took."
Chiapetta stated that the relatability factor for women on screen or stage is a part of what makes this summer's women-powered experiences so special.
"I think that what is really powerful about the Barbie movie, or reading or listening to Taylor Swift's lyrics is that it expresses a multi-dimensional woman's experience today. This is something we haven’t seen much of in traditional marketing. Chiapetta said that many brands speak to women in a very one-dimensional manner.
Tickets for Swift and Beyonce can cost over $1,000. This has forced some people to pay a lot of money and priced others out.
Men go to sporting events and pay a lot for tickets. This is not considered outrageous or excessive. Julie Polise (27), Helen's daughter, said that this was like her Super Bowl.
Julie and her family of eleven girls who saw Taylor Swift in the movie 'Barbie,' walked out with their mothers' thoughts.
We're trying our best to convince her to watch it, because I know she would love it. Dylan Ritcher, a 12-year-old member of Polise’s family, said, 'My mom loves the girl power.'
As many mothers can relate to, if your daughter asks to share with you the most important moment of the summer, you will say yes. You'll find a solution to make this happen, because the memory is priceless.
Are you kidding me when your daughters get older, and they are 23 and 20, and want to attend a concert together? How much? What do you want to know?