Upscale Nashville hotel brand eyes expansion in Seattle

The company is looking to expand its brand by developing or converting properties in Seattle, but nothing has been confirmed yet.

Upscale Nashville hotel brand eyes expansion in Seattle

A Nashville-based upscale boutique brand is expanding to Seattle.

Bobby Hotel, a subsidiary of Castlerock Asset Management opened Bobby Nashville in 2018 Since then, it has been named as a Conde Nast Traveler Reader's Choice Award winner every year. Seattle's brand is celebrating its five-year anniversary with plans for new development and property conversion.

In a press release, Castlerock Asset Management Chief marketing officer Joel Morales stated that "Seattle’s rich cultural landscape, as well as its dynamic local experience, provide Bobby Hotels with the opportunity to continue their commitment to be a guide for our destinations. This will allow Bobby’s crew to share Seattle’s exciting art and music scenes, outdoor and culinary scenes, and local fabric, which makes Seattle unique, with guests."

Uncertainty surrounds the timing and location of this development. A spokesperson confirmed that no leases or sales had been confirmed. Detroit, Ft.worth, Texas, and Savannah, Georgia are also part of the expansion plan.

Seattle's hotels are still recovering from the pandemic. Experts predict that the city will need to increase its inventory in order to prepare for future major events, including the World Cup and the completion of the waterfront.

The Nashville Hotel is a nine story property that has 144 rooms. It also features a rooftop bar, cafe, restaurant and retail on the ground floor. The hotel group claims to take a hyperlocal hospitality approach, with properties designed to help guests explore the destination.