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Americans have tipping fatigue. Domino's thinks it has the answer

·1 min

Americans are increasingly frustrated with the new tipping culture on digital screens. Pizza chain Domino’s aims to capitalize on this frustration by encouraging tipping even more. They have launched a promotion where customers receive $3 off a future online delivery order for every $3 or more they tip a Domino’s delivery driver. The ad campaign serves multiple purposes for Domino’s - engaging with consumers, growing sales, and attracting and retaining drivers. However, some see it as a way for Domino’s to avoid paying fair wages and shifting the burden to customers. Despite the criticism, some drivers are grateful for the promotional campaign.